In Running Your Multi-Op, Mike takes the reader step-by-step through the process of finding talent, training DJs to duplicate your specific style and maintaining your staff of great DJs. Mike offers marketing and sales advice as well as some stories of his own successes and failures in this industry. This is a must-read for anyone who is serious about the Mobile DJ Industry.
- “If there was a college course of study for running an ethical Multi-Op DJ Company, this would be the text book.” Beau Kramer, Kramer Entertainment
- “All of the nuggets are delivered with enough real world experience and wit to keep the ready engaged.” Marcello, MMP Productions
- “Mike’s book is GREAT and packed full of tips, insights, tricks and information that will help you improve your business regardless if you are a single or multi-system company.” Mitch Taylor, Taylored Weddings